Learn about the shipping industry
As you initiate plans to penetrate the shipping industry with your brand, please take into consideration the following facts:
Per the International Chamber of Shipping:
- Around 90% of world trade is carried by the international shipping industry.
- Without shipping the import and export of goods on the scale necessary for the modern world would not be possible.
- Seaborne trade continues to expand, bringing benefits for consumers across the world through competitive freight costs. Thanks to the growing efficiency of shipping as a mode of transport and increased economic liberalization, the prospects for the industry’s further growth continue to be strong.
- There are over 50,000 merchant ships trading internationally, transporting every kind of cargo. The world fleet is registered in over 150 nations, and manned by over a million seafarers of virtually every nationality.
Other interesting facts:
- Ships are technically sophisticated, high value assets (larger hi-tech vessels can cost over US $200 million to build), and the operation of merchant ships generates an estimated annual income of over half a trillion US Dollars in freight rates.
- The worldwide population of seafarers serving on internationally trading merchant ships is estimated at 1,647,500 seafarers, of which 774,000 are officers and 873,500 are ratings
Amazing statistics about the Cruise industry
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Let your imagination flow to how many cruises, how many weeks a year, how many workers maintain the industry.
Cruise ships consume vast amounts of food every day; as an example, the following is a list of supplies provisioned on board the Celebrity cruise ship Constellation, carrying up to 1,950 passengers and 999 crew, for an average 7 day cruise.
- 24,236 pounds (10,993 kg) of beef
- 5,040 pounds (2,290 kg) of lamb
- 7,216 pounds (3,273 kg)of pork
- 4,600 pounds (2,100 kg) of veal
- 1,680 pounds (760 kg) of sausage
- 10,211 pounds (4,632 kg) of chicken
- 3,156 pounds (1,432 kg) of turkey
- 13,851 pounds (6,283 kg) of fish
- 350 pounds (160 kg) of crab
- 2,100 pounds (950 kg) of lobster
- 25,736 pounds (11,674 kg) of fresh vegetables
- 15,150 pounds (6,870 kg) of potatoes
- 20,003 pounds (9,073 kg) of fresh fruit
- 3,260 US gallons (12,300 l; 2,710 imp gal) of milk
- 1,976 US quarts (1,870 l; 411 imp gal) of cream
- 600 US gallons (2,300 l; 500 imp gal) of ice cream
- 9,235 dozen eggs
- 5,750 pounds (2,610 kg) of sugar
- 3,800 pounds (1,700 kg) of rice
- 1,750 pounds (790 kg) of cereal
- 450 pounds (200 kg) of jelly
- 2,458 pounds (1,115 kg) of coffee
- 1,936 pounds (878 kg) of cookies
- 2,450 tea bags
- 120 pounds (54 kg) of herbs and spices
- 3,400 bottles of assorted wines
- 200 bottles of champagne
- 200 bottles of gin
- 290 bottles of vodka
- 350 bottles of whiskey
- 150 bottles of rum
- 45 bottles of sherry
- 600 bottles of assorted liqueurs
- 10,100 bottles/cans of beer
Of course, not all this food will be consumed during the voyage, the ship must keep a percentage in reserve to allow for delays, etc. The figure includes all supplies for cooking meals in the three restaurants and buffets, room service, bars and lounges, as well as all baking and confectionery supplies, for officers and crew as well as passengers.
The Constellation at full capacity feeds 3 meals a day to over 1950 passengers and 999 officers and crew, comparable to the provisions that any small town might consume in one week.
(source: Wikepedia)
More amazing cruise food facts
- Every day 2,550 fresh eggs are consumed by Holland America’s Eurodam, 2,100 guests and 900 crew.
- A whole county in Iowa raises all its cattle for sale to Carnival Cruise Lines.
- On board Carnival Dream, passengers eat of 28,730 shrimp every week.
- 6,200 cocktails and 15,000 coffees are drunk on Costa ships every week.
- On board MSC Fantasia class ships, 2,000 different recipes are used on a seven-day cruise.
- 280 bottles of free champagne, 10lbs of caviar and 120lbs of lobster are devoured on Seabourn ships (Legend/Pride/Spirit) over seven nights.
- On an average P&O Ventura 14-day cruise, 3,096 passengers and 1,200 crew will eat some 171,840 main meals.
- During an eight-night cruise on board Olsen’s Boudicca, 630 litres of ice cream will be eaten.
- On a typical 10-day cruise, the shopping list for Crystal Symphony includes over 60 tonnes of food-stuffs to be purchased and delivered to dock in the few hours on turnaround day
(source: Cruise International)
Maritime industry statistics, from the U.S. Department of Transportation’s Maritime Administration
- The United States increased container trade by 37% from 2010-2015. The average size of containers increased by 18%.
- Cruises are beginning to leave from more varied ports. In the United States, the top 5 ports for departing cruises are Miami, Port Canaveral, Fort Lauderdale, Galveston, and Los Angeles. Other popular ports for cruises include San Juan, New York, Tampa, Seattle, Long Beach, and Honolulu.
- Over the last five years, the largest growth in the United States maritime industry has been for offshore supply vessels.
- As of October 2015, there were approximately 44,000 privately-owned ships operating out of the United States
- Since 2010, there have been over 14,000 new positions created in the United States water transportation and port services industries.
- Next to rail transportation, water transportation is the most energy efficient way to travel or ship items. Air travel is the least energy efficient.
